Most small-business GA4 accounts count visitors and stop there. Form fills, calls, bookings, and purchases go unrecorded, and half the traffic shows up as “direct.” We set up GA4 for free so it tracks the actions that bring in revenue and shows which channels drive them.

What we set up

Tracking built around what counts as a result for you

Every setup includes GA4 property cleanup, an internal traffic filter, referral exclusions, a Google Search Console link, and a UTM link sheet. The key events depend on how you make money.

Service businesses

Contact and quote forms tracked as generate_lead

Click-to-call and email taps tracked

Report: leads by channel and landing page

Common tools: Squarespace, Wix, and WordPress forms · Calendly · Jobber

Online stores

add_to_cart, begin_checkout, and purchase events with order value

Checkout drop-off funnel

Report: revenue by channel and product

Common platforms: Shopify · Squarespace Commerce · WooCommerce

Restaurants & hotels

Reservations and bookings tracked as key events with party size or booking value

Cross-domain tracking to the booking engine where supported

Report: bookings by channel and lead time

Common platforms: OpenTable · Resy · SevenRooms · Cloudbeds

How it works

Free setup first. Pay only if you want reporting.

1

Scoping call

We agree on what counts as a conversion for your business and check what your website platform and third-party tools can send to GA4.

You get: a short list of what will be tracked, and anything that can't be.

2

Free integration

We install or clean up GA4, set up key events, filters, cross-domain tracking, and the Search Console link, then test each conversion live.

You get: working conversion tracking and a written record of what changed. Free.

3

Monthly reporting (paid, optional)

A one-page dashboard you can read in two minutes, plus a short monthly note on what moved and why.

You get: results by channel, every month, without logging into GA4.

What you'll be able to answer

Questions your current reports can't answer

QuestionWhere the answer comes fromWhich channel brings in customers?Key events by session source · sessionSource / mediumIs social media worth the time?Tagged social links, compared against search, email, and referralsWhich pages lead to inquiries?Key events by landing pageWhat searches find us?Search Console queries linked to GA4Where do visitors give up?Funnel from landing page to form, cart, or booking to completion

Common questions

Before you sign up

Why is the integration free?

Tracking only pays off if someone reads it. The setup is free so you can see real data before paying for anything. Monthly reporting is the paid service, and you only buy it if the data proves useful.

What's included in the free setup, and what isn't?

Included: one website, one GA4 property, up to three key events, the settings listed above, and a UTM link sheet. Not included: website redesign, ad account management, CRM or POS integrations, or multi-site rollouts. We quote those separately.

Do you need my passwords?

No. You add us as a user on your GA4 property and, if you use it, Google Tag Manager. You keep ownership and can remove our access at any time. Some website platforms need you to paste a code in your own admin; we walk you through it.

We don't have GA4 installed at all. Can you still help?

Yes. We create the GA4 property in your Google account, so you own it from day one.

Can GA4 track phone calls and in-store sales?

Only partly. GA4 sees what happens on your website. We track taps on your phone number as a sign of intent, but calls placed from a search listing and in-store purchases stay outside GA4.

Free GA4 integration

Find out what your website actually produces

• GA4 installed or cleaned up on your website

• Up to three key events, each tested with a live conversion

• Internal traffic filtered and Search Console linked

• No cost and no obligation to buy reporting afterward

*Google Analytics 4 is a Google product. HatchPoint is independent and not affiliated with Google or any platform named here.

WHERE THE DATA GOES WRONG

Four common reasons GA4 reports can't be trusted

GA4 installs in minutes and counts visitors whether or not it's set up right. Measuring results takes more setup. These gaps show up on most small-business sites.

• No key events are defined

GA4 only reports conversions for events you mark as key events. Without them, you see traffic with nothing to measure it against: no leads, no sales, no bookings.

• Checkout or booking happens on another site

Shopify checkouts, scheduling tools, and reservation platforms often run on their own domains. Without cross-domain tracking or the tool's GA4 integration, the sale is lost or credited to the wrong source.

• Links carry no campaign tags

Social bio links, email newsletters, and QR codes without utm_ parameters show up as “direct” or “referral.” You can't tell which campaign worked.

• Your own visits inflate the numbers

You and your staff checking the site every day count as traffic. GA4 can filter internal visits, but only once someone defines them.